01
Why Hormone Therapy Directories
Market timing, competitive context, and why now matters for practice positioning.
02
Understanding Patient Acquisition Cost (PAC)
Loaded vs. unloaded CAC, attribution windows, and why most providers miscalculate it.
03
Directory Listings as Acquisition Channels
How verified directory presence replaces paid-search spend at a fraction of the CAC.
04
Pay-Per-Click Replacement Math
Modeling the break-even point when directory traffic replaces $40–60/CAC ad campaigns.
05
Loading the Funnel: Awareness to Consultation
Content, local SEO, and directory profile optimization that drives consultation requests.
06
The Featured Listing Opportunity
Anatomy of a high-converting featured listing — what works, what converts, what doesn't.
07
Budget Allocation Across Channels
How to allocate between directories, paid search, content, and referrals without wasting spend.
08
Multi-Location Practice Scenarios
Scaling acquisition across metro areas, state lines, and telehealth service areas.
09
Retention and Lifetime Value Integration
Connecting acquisition cost to retention and LTV — why this changes the math entirely.
10
Measuring What Matters
KPIs for directory ROI, attribution modeling, and the metrics that actually matter to owners.
11
Compliance Considerations
HIPAA, state-by-state telehealth regulations, and how compliance shapes acquisition strategy.
12
Scenario Models: Three Practice Archetypes
Startup telehealth, established solo urologist, and multi-location HRT clinic — each with distinct math.